Digitas Switzerland
c/o Publicis Communications Schweiz AG
(“we,” “us,” or “our”)
This Privacy Notice sets out how we collect, use, share, and protect any information we collect through this website (“Website”). This Privacy Notice also explains the measures we take to safeguard your information and describes how you may contact us regarding our privacy practices. With regard to the terms used, such as "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
This Privacy Notice is designed to meet the requirements of the EU General Data Protection Regulation ("GDPR"), the Swiss Data Protection Act ("DPA") and the revised Swiss Data Protection Act ("revDSG"). However, whether and to what extent these laws apply will vary from case to case.
In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Any data collected through this website, including personal data (as defined under applicable data protection laws, referred to as “Personal Data”), will only be used for the purposes set out in this Privacy Notice. Notwithstanding, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law. When data is collected on this website, Publicis Communications Schweiz AG is acting as a data controller.
Data Controller:
Publicis Communications Schweiz AG
Stadelhoferstrasse 25
8001 Zürich
Please read this Privacy Notice thoroughly. If you disagree with the way personal information will be used, please do not use www.digitas.ch
We may include links to other websites, including social media platforms. This Privacy Notice only covers this website and does not apply to the data practices of other websites. We encourage you to read the privacy notices available on other websites you visit.
The following describes the categories of Personal Data we collect.
Contact Information and Internet or other electronic network activity information (Technical data), Identifiers
First name, last name, e-mail address, telephone number only if you transmit such data to us. Browsing history; search history; online interests, such as information about categories of consumer interests derived from online usage; and information on a consumer’s interaction with a website, application, or advertisement. Online identifiers; IP address; mobile ad identifiers.
General Geolocation data
Non-precise location information from your device or IP address.
Education information
Information related to education, such as degrees earned, schools attended, grades. Only when you transmit.
Your verbatim communications to us or shared on the public areas of our site
Information that you directly send us by using the comment functionality on this Website as far as we do provide those services on the webpage.
Inferences
Information drawn from any of the information identified in this section to create an attribute about your preferences, characteristics, or behavior.
We may collect: We may collect the Personal Data outlined above from the following categories of sources:
The following table provides information about our purposes and legal basis for collecting your Personal Data:
To read and respond to your queries to us, sent using our online query form.
Depending on your request, we will rely on our legitimate interest or the performance of pre-contractual measures to respond to individuals’ queries.
When you contact us through the data access request form.
We rely on our legal obligation to provide you a process to exercise your rights.
To contact you where you have indicated you wish to receive news from us.
For visitors from the European Union and Switzerland, we rely on your consent, where you indicate that you want to receive marketing material from us.
Operating our website, for example, operating, analyzing, improving, and securing our website.
For visitors from the European Union and Switzerland, we rely on your consent to obtain your Personal Data through cookies.
Marketing services, for example:
Assisting in targeting and optimizing of direct mail and email campaigns, display, mobile and social media marketing.
Measuring the effectiveness of online or offline ad campaigns by determining which messages are most likely to be seen or opened by which types of clients and potential clients, or which types of ads are most likely to lead to purchases.
Analyzing and optimizing our (or our service providers’) proprietary databases or helping us identify and mitigate potential fraud.
Providing “verification” or data “hygiene” services, which is how companies update and/or “clean” their databases by either verifying or removing or correcting old, incorrect, or outdated information.
For visitors from the European Union and Switzerland, we rely on your consent to use your Personal Data for marketing services.
Online targeting, for example:
Creating or helping to create defined audience segments based on common demographics and/or shared (actual or inferred) interests or preferences. When we do this, we work with a data partner that “matches” our or other information through de-identification techniques (such as through coded data “hashing”) with online cookies and other identifiers, in order to target and measure ad campaigns online across various display, mobile and other media channels.
Creating “identity” graphs, to help across various channels, such as connecting identities based on common personal, device-based, or network-based identifiers.
For visitors from the European Union and Switzerland, we rely on your consent to use your Personal Data for online targeting.
Other internal purposes, such as: internal research, internal operations, auditing, detecting security incidents, debugging, short-term and transient use, quality control, and legal compliance.
Our legitimate interest to support our internal operations and conduct research.
Legal purposes, such as: (a) comply with legal process or a regulatory investigation (e.g. regulatory authorities’ investigation, subpoena, or court order); (b) enforce our Terms of Service, this Privacy Notice, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of other parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. Such disclosure may be fora business purpose.
We rely on our legal obligation or the performance of contract to support such legal purposes.
We may aggregate, de-identify and/or anonymize any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any other party, including advertisers, promotional partners, and sponsors, in our discretion, unless otherwise prohibited by applicable law.
Our legitimate interest to support our internal operations.
We use analytics services, such as Google Analytics, to help us understand how users’ access and use the website.
For visitors from the European Union and Switzerland, we rely on your consent to use your Personal Data for analytic services.
We work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites.
We may disclose your Personal Data collected and processed through this Website for various purposes related to our business. The disclosure may be to our clients, partners, or vendors.
We keep Personal Data for as long as is necessary for the purposes described in this Privacy Notice, complying with legal and regulatory obligations, protecting our or other’s interests, and as otherwise permitted or required by law. When Personal Data is no longer necessary for or compatible with these purposes, it is removed from our systems in accordance with our internal retention policies. The criteria used to determine our retention periods include:
We keep Personal Data for as long as is necessary for the purposes described in this Privacy Notice, complying with legal and regulatory obligations, protecting our or other’s interests, and as otherwise permitted or required by law. When Personal Data is no longer necessary for or compatible with these purposes, it is removed from our systems in accordance with our internal retention policies. The criteria used to determine our retention periods include:
We keep Personal Data for as long as is necessary for the purposes described in this Privacy Notice, complying with legal and regulatory obligations, protecting our or other’s interests, and as otherwise permitted or required by law. When Personal Data is no longer necessary for or compatible with these purposes, it is removed from our systems in accordance with our internal retention policies. The criteria used to determine our retention periods include:
The length of time we have an ongoing relationship with you and provide the Website or our services to you;
Whether our processing of the Personal Data is consistent with what an average consumer would expect when the Personal Data was collected;
Subject to certain exceptions and the jurisdiction in which you live, if you are a resident of the EU, the GDPR provides you with specific rights regarding your Personal Data. This subsection describes your rights and explains how you can exercise those rights in relation to the personal information we hold about you:
Whether the Personal Data is relevant and useful to the provision of our services and our further processing is permitted by law;
Subject to certain exceptions and the jurisdiction in which you live, if you are a resident of the EU, the GDPR provides you with specific rights regarding your Personal Data. This subsection describes your rights and explains how to exercise those rights regarding Personal Data that we hold about you. These rights include:
Whether there is a legal obligation to which we are subject.
You have the right to obtain confirmation as to whether or not personal data concerning you are being processed, and to obtain access to such data, as well as further information and a copy of the data, pursuant to Art. 15 GDPR.
• According to Art. 16 GDPR, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
• According to Art. 17 GDPR, you have the right to request that the data concerned be deleted immediately or, alternatively, that the processing of the data be restricted in accordance with Art. 18 GDPR.
• According to Art. 20 GDPR and to request its transfer to other controllers.
• You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.
In order to exercise these rights, you will generally be required to provide clear proof of your identity (e.g. a copy of your identity card if your identity is otherwise unclear or cannot be verified). The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner. https://www.edoeb.admin.ch/
1.1. Do Not Track: Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit https://www.allaboutdnt.com
1.2. Analytics: We may use our own technology or third-party technology to track and analyze usage information to provide enhanced interactions and more relevant communications, and to track the performance of our advertisements.
On our website, we use the analytics tracking tool called Google Analytics (G4) from the US-based company Google Inc. For Europe, the company responsible for all Google services is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). Google Analytics collects data regarding your actions on our website. For example, if you click on a link, this action will be saved as a cookie and sent to Google Analytics. By using the reports that we obtain from Google Analytics, we are able to better adapt our website and services to your needs. Below, you will find more details regarding the tracking tool and information about what data is stored and how you can prevent this.
Using browser add-ons to deactivate Google Analytics-JavaScript (ga.js, analytics.js, dc.js) prevents Google Analytics from using your data. You can download and install the browser add-on from: https://tools.google.com/dlpage/gaoptout?hl=de
Please make sure that when using this add-on only Google Analytics data collection has been deactivated.
On our website, we have implemented IP Anonymization from Google Analytics (G4). This function has been developed by Google so that this website can comply with the applicable data protection provisions and recommendations issued by the local data protection authorities if these authorities prohibit the storing of full IP addresses. IP anonymization or masking is a default setting and cannot be set to visible or “unmasked“. Therefore, IP addresses are neither recorded nor stored. You can find out more information regarding IP anonymization here: https://marketingplatform.google.com/about/analytics/
1.3. Interest-Based Advertising: The companies we work with to provide you with targeted ads are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoices; and (iii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).
Please note that if you opt out using any of these methods, the opt outwill only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities ‘statements regarding them opt out options or programs.
We use a variety of methods, such as firewalls, intrusion detection software and manual security procedures, designed to secure your data against loss or damage and to help protect the accuracy and security of information and to prevent unauthorized access or improper use. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you.
If you think that the www.digitas.ch or any Personal Data is not secure or that there has been unauthorized access to the www.digitas.ch or your Personal Data, please contact privacyofficer@publicisgroupe.com or local Data Privacy Officer (DPO)
yusuf.tuncay-eberl@publicisresources.com immediately.
Due to the international nature of our business, your Personal Data may be transferred outside the European Union and Switzerland.
If you are an EU or Swiss resident, your Personal Data may be transferred to the US or any country which is not considered to have the same level of data protection as in the EU. While in those jurisdictions, your Personal Data may be accessible to regulatory authorities in accordance with the laws of those jurisdictions. However, we ensure all data transfers from the EU comply with applicable legal requirements by executing standard contractual clauses. Should you wish to know more about how your Personal Data is protected or wish to request a copy of the contractual protections please contact privacyofficer@publicisgroupe.com or local DPO
yusuf.tuncay-eberl@publicisresources.com
Cookies are small pieces of text or code sent to your device when you visit the Website. Cookies are used to optimize the viewing experience, count visitors to a webpage, troubleshoot any problems, keep websites secure, and better serve content. The following cookies are used on the Website:
Strictly Necessary cookies are required to provide the basic functions of the website and cannot be turned off. They are essential for accessing certain features of the website and could include signing in, adding items to a cart, or e-billing.
Performance cookies are used to identify the pages used and to measure and track the performance of our website. This helps us to analyze web page traffic data and improve our website to fit your needs. We only use the information for statistical analysis purposes.
Functional cookies are used to provide services you request. These cookies can remember your preferences to boost the user experience on a website.
Targeting cookies may be set by us or by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on this website or others. They do not store personal information but are based on uniquely identifying your browser. If you do not allow these cookies, you will experience less relevant advertising.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the Website.
For more information about the cookies dropped on your device, please review the Cookie Notice.
The exclusion of cookies can lead to functional restrictions of this online offer. A general opt-out from the use of cookies for online marketing purposes, particularly in the case of tracking, can be exercised for many services via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/
Digitas Switzerland has a fan page or a company page on Facebook, Instagram, YouTube, Vimeo and LinkedIn that you can use or visit. Publicis Communications Schweiz AG acts as a joint data controller with the social media platform for the collection of your personal data when you visit our company page on the social media platform. We will collect Personal Data about you in order to understand our followers better and understand the public response to our products and services. Any information you provide to us when you engage with our content (such as through our brand page or via Facebook Messenger) is treated in accordance with this Privacy Notice. Also, if you publicly reference us or our website on social media (such as by using a hashtag associated with us in a tweet or post), we may use your reference on or in connection with our website.
You can read more regarding our joint controllership with the platforms at the following links:
LinkedIn: https://legal.linkedin.com/pages-joint-controller-addendum
Facebook & Instagram: https://www.facebook.com/legal/controller_addendum
Vimeo: https://vimeo.com/enterpriseterms/dpa
We may provide social media plug-ins on the website to allow you to easily share content from our website through social media, and in doing so, we may receive your Personal Data from the social media platform that you have authorized to share with us. When you share content using these buttons, a new page will pop up from the relevant social media platform. If you’re already logged into your account on that social media platform, then you will probably be automatically logged into this pop-up page, so that you don’t have to log in again. If, however, you are not logged in (or if you are not registered with the social media platform), the page will ask you for your information. Publicis Communications Schweiz AG is joint data controllers with the social media platforms for the collection of your personal data that is collected by the platforms when you visit our website.
We have no control over how social media platforms use your Personal Data and they may independently collect information about you when you leave our website. The information collected and stored by those parties remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to read the privacy notices on the various social media platforms you use.
Find out more about how these social media platforms use your Personal Data:
· Instagram https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect
· Facebook
https://www.facebook.com/privacy/policy/
· LinkedIn
https://de.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy
· YouTube
https://www.youtube.com/howyoutubeworks/user-settings/privacy/
· Vimeo
https://vimeo.com/privacy
We do not offer any financial incentives related to our collection of your Personal Data.
Any changes to this Privacy Notice will be promptly communicated on this page and you should check back to see whether there are any changes. Continued use of the Website after a change in the Privacy Notice indicates your acknowledgement and acceptance of the use of Personal Data in accordance with the amended Privacy Notice.
If you consider that we are not complying with this Privacy Notice, if you have any questions in relation to this Privacy Notice, or have questions about your rights and choices, please contact privacyofficer@publicisgroupe.com or local Data Privacy Officer (DPO) yusuf.tuncay-eberl@publicisresources.com. Data subjects in Europe may also lodge a formal complaint with their competent data protection authority. If you have any questions about our data practices or you wish to exercise your rights or know about the contractual protections in place, please contact the Publicis Data Privacy Officer at privacyofficer@publicisgroupe.com or local DPO yusuf.tuncay-eberl@publicisresources.com.
Updated: April 10, 2024